Revenue management solution system for Air Malta

Air Malta has announced an agreement with Sabre Airline Solutions, the global leader in airline operations technology, for a revenue management solution that will help the carrier effectively compete against the growing competition in the region.

Joe Cappello, Air Malta's chief operating officer, and Shane Batt, Sabre Airline Solutions' senior partner airline consulting, signed the agreement at Air Malta's head office in Luqa.

"Due to the increased competition, Air Malta is embracing revenue management as a way of improving its profitability while reducing costs," Mr Cappello said. "Having enjoyed the benefits of other Sabre Airline Solutions technologies and, in particular, the SabreSonic solutions, we are confident that the revenue management solution will provide us with a real competitive advantage in the marketplace".

The new solutions will be delivered through Sabre eMergo web access, an application service provider delivery platform which will provide Air Malta with significant cost reductions and efficiency improvements through an externally hosted solution. By leveraging the ASP delivery option, Air Malta will be able to access advanced functionality without the initial implementation costs of an onsite implementation.

"Air Malta's decision to deploy revenue management as a way of reducing costs and enhancing revenue follows trends within Europe," Mr Batt said. "As carriers increasingly compete in a slow-growth market, Air Malta joins an increasing number of airlines that are benefiting from the cost savings provided by Revenue Manager including European carriers such as Cyprus Airways, Alitalia, bmi, Estonian Air and Air France."