The will to trade

I see an advert saying "See us at the Kitchen & Bathrooms Trade Fair in Naxxar". So I search the rest of the newspaper, looking for more details about the dates and times of the fair, to no avail. I search in two other newspapers.

I look up the past 12 issues of a major newspaper. I phone up 17 different telephone numbers, all belonging to different offices of "Fairs & Exhibitions Ltd". I then make a Google search, in the hope of finding the company's website from where I might obtain more information. And still, after my one-hour search, I am no wiser than before.

What marketing strategy leads the Trade Fair's organisers to provide the public with no information whatsoever, I dare not guess. Before trading fair, one must at least have the will to trade.