As part of its campaign for moderation in the consumption of alcohol drinks by adults, The Sense Group (TSG) has launched a drive for Christmas and New Year with the aim of sensitising adults not to drive if they are going to drink.

TSG's message in the two creative and colourful adverts for this festive season is very clear: "Choose a leader to drive you home safely".

The campaign urges friends to take it in turns not to drink alcohol and drive the rest of the group back home.

TSG chief executive officer Joe Farrugia, said: "Abroad, the leader concept is a popular concept. For example, in England for a number of years now, The Portland Group has been promoting the concept of Des, who does everything but drink, so that relatives, colleagues or friends can enjoy the party season and get home safely. The leader concept works like this: every time, the group designates a different person who will be Des - the non-drinking driver."

TSG is once again appealing to outlets not to sell alcohol to underage persons. "We are pleased to note that a substantial number of outlets adhere to established regulations but there are others that don't, or not always do. Apart from the fact that it is morally wrong to disobey a just law, the erring outlets should not bring upon themselves and on others the application of draconian regulations, as usually happens when there is abuse," Mr Farrugia warned.