Corinthia in global sales agreement

Corinthia Hotels International, operators of upscale four- and five-star city and resort hotels in 11 countries, yesterday announced a global agreement with SRS-WorldHotels, one of the world's leading global sales, marketing and distribution companies, for the provision of worldwide sales, marketing and reservation distribution services.

The agreement incorporates 19 Corinthia hotels and resorts in Europe, the Mediterranean and Africa, and extends across SRS-WorldHotels' worldwide portfolio comprising more than 450 hotels in 65 countries. As from yesterday, Corinthia hotels are available for sale through the SRS-Network, global distribution systems and major online sites.

The chairman of Corinthia Hotels International, Karmenu Vella, welcomed Corinthia's membership of SRS-WorldHotels. He said: "As we reach a point in our evolution where we have a critical mass of fine properties, SRS-WorldHotels is a natural partner to help us extend the reach and appeal of these upscale city hotels and resorts to a global market, helping us to extend the unique Corinthia experience of warmth, colour and vitality to many more clients worldwide".

SRS-WorldHotels chief executive Michael Ball said: "We are delighted to welcome Corinthia Hotels as our newest members. We are confident that our network of global sales offices and our unrivalled expertise in global distribution will give Corinthia Hotels the extended worldwide reach that these excellent properties deserve".

Corinthia Hotels International's five-star hotels will feature in the SRS-WorldHotels' exclusive Deluxe Collection and the four-star hotels in the First Class Collection.