Fruity water
San Michel has launched Fruit Waves, a range of water in three flavours: lemon-lime, peach and strawberry. Yanika Mattei, brand executive for San Michel, said that in recent years there had been an increased demand for water products due to consumers'...
San Michel has launched Fruit Waves, a range of water in three flavours: lemon-lime, peach and strawberry.
Yanika Mattei, brand executive for San Michel, said that in recent years there had been an increased demand for water products due to consumers' increasing awareness of healthy eating and drinking.
"However, although a majority of people would probably admit to knowing the importance of drinking eight glasses of water a day, only a small percentage of individuals actually drink this amount," she said.
Dr Mario Spiteri, head of the Health Promotion Department, states that "the importance of drinking water can never be overestimated, especially during our long hot summers or when we engage in strenuous activities. Drinking water helps to refresh the body by providing it with minerals lost during perspiration which in itself is nature's cooling mechanism. Fruit Waves help by facilitating a higher water uptake."
San Michel Fruit Waves are available in all leading supermarkets and groceries as well as at a majority of bars and kiosks.