Anti-bingeing campaign launched
The Sense Group, which campaigns for moderation in the consumption of alcoholic drinks by adults, has launched its Summer Anti-Bingeing Campaign. This year's promotion is a further extension of the campaign entitled "Don't Be the Village Fool", which...
The Sense Group, which campaigns for moderation in the consumption of alcoholic drinks by adults, has launched its Summer Anti-Bingeing Campaign.
This year's promotion is a further extension of the campaign entitled "Don't Be the Village Fool", which has now been running for the past four summers.
A set of cartoon artworks portrays the drunk as the laughing stock of his town or village.
Headlined Tkunx il-Buffu tar-Rahal each advert shows a drunken person ridiculing himself in front of others because he does not know how to control himself when it comes to alcohol. The adverts are being featured in feast magazines of various towns and villages.
TSG's campaign is targeting band club and parish publications and the message is directed to all beverage retail outlets in localities that sell alcoholic drinks, particularly during the celebrations of the village feast.