Cardholders win with card use

Over 30,000 Cashlink cardholders have benefited from Bank of Valletta's "Cashlink Benefits Collection" since its launch in November, 2003.

Bank of Valletta's six-month "Cashlink Benefits Collection", which came to an end on April 30, rewarded cardholders who made frequent use of this means of payment. Throughout the campaign all cardholders who spent Lm150 (cumulatively over the six months) had a "Go Mobile" account of their choice topped by Lm1.

Moreover, with each payment for a purchase made directly with the Cashlink card, the cardholder automatically participated in six end-of-month lotteries. Over the six months, cardholders won 18 Air Malta flights, 12 weekend breaks in local Corinthia resorts, 18 go mobile MMS phones, six personal digital organisers and six Play Station II consoles supplied by Forestals.

During an official presentation of the prizes, Raphael Vassallo, executive head consumer lending at Bank of Valletta stated: "The aim of this campaign was to promote the convenience and security of BOV's Cashlink card when effecting purchases. By using Cashlink, one has no need to carry large amounts of cash which can be lost or stolen, but only carry the BOV Cashlink card. This convenient and safe method of payment is available for making payments abroad through Cashlink Visa."