Double-decker promotion

The Malta Tourism Authority's London office recently launched an outdoor advertising campaign aimed at boosting sales for this summer. The three-week campaign will be carried on 2,025 double-decker buses nationwide featuring a new Malta advert. The...

The Malta Tourism Authority's London office recently launched an outdoor advertising campaign aimed at boosting sales for this summer.

The three-week campaign will be carried on 2,025 double-decker buses nationwide featuring a new Malta advert.

The campaign will reach an estimated 18 million people across the UK. It went live just as figures released by AC Nielsen in the UK showed that Malta Summer 2004 sales until the end of March were up by three per cent on last year's figures.

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