British entrepreneur Richard Branson is following in the footsteps of his similarly colourful American counterpart Donald Trump by securing his own US reality TV series, Hollywood trade Daily Variety reported in yesterday's edition.

Branson, whose closely held Virgin Group owns an airline, a music retailer and a mobile phone company, has joined forces with Rupert Murdoch's Fox network to star in a show where young would-be billionaires compete with each other for his approval, the paper said.

Provisionally titled Branson's Big Adventure, the show will follow Branson and the contestants on a six-week global tour. He will impart his wisdom and test the youngsters with various dilemmas. He will eliminate one of the contestants each week, leaving them on an airport tarmac as the remaining players set off on their next mission, the paper said.

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