Holiday ideas

The Malta Tourism Authority's Zurich office issued 10,000 copies of a new 20-page brochure in German. The brochure, targeted at the Swiss market, is entitled Ferienformel 2004 (Holiday Ideas 2004). The brochure was financed through the adverts placed...

The Malta Tourism Authority's Zurich office issued 10,000 copies of a new 20-page brochure in German. The brochure, targeted at the Swiss market, is entitled Ferienformel 2004 (Holiday Ideas 2004).

The brochure was financed through the adverts placed in it by several Maltese travel and tourism companies.

It was recently mailed to 2,000 addresses listed on the MTA's Zurich office database. The remaining brochures will be distributed by the MTA at consumer fairs and other events.

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