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Tuesday, March 9, 2004

New advertising campaign

<i>Malta. Un salto nelle origine dell`Europa.</i> The New MTA advert on display in Italy.

Malta. Un salto nelle origine dell`Europa. The New MTA advert on display in Italy.

The Malta Tourism Authority's Italy office recently started a campaign targeting bus shelters in Rome, as part of a new advertising campaign in Italy with posters and billboards highlighting Malta's European origins and character.

The MTA's new campaign emphasises Malta's beauty, art, culture, history and European Union membership status, with the straplines Malta. Un salto nelle origine dell'Europa and Malta. L' Europa piu sorprendente che c'è.

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