Vodafone Malta launches Vodafone live!

Vodafone Malta Limited launched Vodafone live! last Friday, enabling customers to access a range of easy-to-use services, including games, ringtones, picture messaging, e-mail and a wide range of world-leading branded infotainment, all accessed through an icon-based, colour menu on integrated camera phones.

Exclusive content on offer includes UEFA Champions League, Tomb Raider, The Simpsons and Ferrari, all through their branded Vodafone live! handsets. Vodafone live! is accessible through the unique colour live! menu. It is continually updated with the best in mobile entertainment and services, including 2D and 3D games, colour images and other services.

"The launch of Vodafone live! reinforces Vodafone Malta's position as the leading mobile operator in Malta," Vodafone Malta CEO Joseph C. Grioli was quoted as saying in a statement issued yesterday. "With the launch of this new range of services, Vodafone is changing the face of mobile telecommunications in Malta by making mobile data accessible to a wider audience than traditional users of mobile data products."

Vodafone Group CEO Peter Bamford said: "The launch of Vodafone live! has been the most successful launch of a new service in the history of this company. In October 2002, Vodafone live! began life in an initial eight countries and today we have doubled that reach with Malta, bringing the number of Vodafone live! markets to 16.

"With over three million customers testifying to its global popularity and success, I am confident that Vodafone live! will continue to delight its customers in Malta."

"In the coming months Vodafone live! will continue to deliver an increasing range of mobile services to Vodafone customers," Mr Grioli said. Through the association of Vodafone live! with world-leading brands and top personalities, our customers are guaranteed access to the latest news, information and entertainment directly from the trend-setters themselves."

Vodafone live! is available on numerous Vodafone live! branded handsets, which are available at special discounted prices from Vodafone retail outlets and Vodafone live! authorised dealers. Phones start from Lm115. With every purchase, an etalk customer receives Lm10 worth of free talk-time as well as a Lm6 voucher from Exotique. Contract customers benefit from Lm15 free talk-time and a weekend break for two at the Riviera Barcelo Resort on half board basis. These offers, open until December 31, apply only to Sony Ericsson T610, Sharp GX20 and Sagem MYV65.

As a special offer to mark the launch, picture messaging is free during December and network charges will be waived. For more information about Vodafone live! call customer service on 247 from your Vodafone or 2148-2820.