The Sense Group has launched its summer anti-bingeing campaign specifically targeting two aspects - drinking at village feasts and drinking and driving.

TSG chief executive Joe Farrugia said this year's festa campaign was a further extension of the campaign, entitled 'Don't Be the Village Fool', that has now been running for the past three summers.

A new set of cartoon artworks portrays the drunken person as being the laughing stock of the town or village.

The TSG, which campaigns for moderation in the consumption of alcohol, strongly believes in law enforcement and is calling for action against those who indulged abusively in alcohol consumption.

Mr Farrugia said the aim was to educate the public that alcohol was only pleasurable if taken by adults and in moderation.

He also emphasised that it was only a small minority that abused alcoholic beverages.

Since October 1997, TSG has taken various initiatives to promote the principle of moderate consumption of alcohol.

In 2000, TSG launched a code for bartenders in collaboration with The Maltese Bartenders Guild and the GRTU, Association of General Retailers and Traders.

The code sets a standard for those who are directly involved in selling alcohol.

The group was founded by Emmanuel Delicata and Co., Lowenbrau, Marsovin, and Simonds Farsons Cisk plc.