'Malta for all Senses' campaign

The Malta Tourism Authority's Frankfurt office launched its "Malta for all Senses" public relations campaign at the ITB Fair in Berlin. The new German campaign shows that Malta appeals to the five senses: smell, taste, sight, touch and hearing. The...

The Malta Tourism Authority's Frankfurt office launched its "Malta for all Senses" public relations campaign at the ITB Fair in Berlin.

The new German campaign shows that Malta appeals to the five senses: smell, taste, sight, touch and hearing.

The launch was attended by journalists from top-quality German print, television and radio media.

MTA central and eastern Europe regional director Joseph Galea also introduced the MTA's new PR agents in Germany, Hering Schuppener. Well-known TV chef Rainier Mitze offered some colourful examples of authenic Maltese cuisine to the journalists present.

Maltese food prepared by Chef Mitze was also offered during an event organised by the MTA at the Kempinski Bristol Hotel in the evening, attended by a large number of tour operators from Germany as well as central and eastern Europe.

Malta Tourism Authority chairman John Grech speaking to the journalists during the ITB press conference. Looking on are MTA central and eastern Europe regional director Joseph Galea, TV chef Rainier Mitze and Hering Schuppener consultant Stefanie Schroder (partly hidden).

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