New corporate identity

Middlesea Valletta, the specialist life insurer within the Middlesea Group, has changed its corporate identity as well as its name to Middlesea Valletta Life Assurance Co. Ltd.

The new corporate identity will promote the company as Middlesea Valletta Life.

The new logo is inspired from Matisse's famous series of figurative paper collages in the 1950s.

It is an abstract-to-figurative moment of a dancer in motion. The financial industry is forever changing and Middlesea Valletta Life felt the need to create a new vision that will communicate what the organisation stands for and where it is going, particularly in the way that it relates to its clients.

With a market share of over 65 per cent, Middlesea Valletta Life is the leading Maltese provider of individual life assurance, investment products, retirement planning schemes and mortgage protection products.