Customer segmentation

Whenever a market for a product or service consists of two or more buyers, the market is capable of being segmented. Customer segmentation has long been recognised as a key component of any marketing strategy as it is the method by which companies...

Whenever a market for a product or service consists of two or more buyers, the market is capable of being segmented. Customer segmentation has long been recognised as a key component of any marketing strategy as it is the method by which companies reach their target customers as often and as forcefully as possible within the financial resources available.

Customer segmentation gets inside the lives of the customers because it ensures that companies fine-tune their marketing strategy so that it is tailor-made to their customers' requirements.

This one-afternoon programme is aimed at marketing executives, sales executives, brand and advertising executives and all those who during the course of their work need to take marketing-related decisions.

The programme will be held at the MISCO Training Centre in Valletta on June 20 between 2.30 to 5.30 p.m.

For more information contact M'Louise Xuereb on tel: 2122-0303/2123-9683, Fax: 2124-7512/2125-1083; e-mail: mlxuereb@miscomalta.com

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